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LAUNCHING SUCCESS
PROGRAM™
This intensive program will help you a) launch a new business or
service or b) refocus on the business aspects of your business.
You will:
Clarify your business concept
Assess your personal and business strengths and weaknesses
Write a clear, basic business plan
Design a workable marketing plan
Define and refine your brand
Benefit from having a one-on-one coach thru your launch
The program involves direct coaching plus the Launching Success
Workbook™ full of exercises and outlines.
WHAT’S SO SPECIAL
ABOUT YOU ANYWAY?™
This coaching program is designed to skyrocket your BRAND POWER by
answering this key question: What’s so special about you, anyway? In
this program, we look at how you can leverage your answer to this
question into client-winning, brand-building strategies. This class
is designed for you if you want to build your brand, clarify the
strengths you and company possess, stop stammering your way thru
your elevator speech, proposals or client calls. Finally embrace
what’s great about what you offer and convey that confidently to
clients and customers!
NICE GIRLS DO!. . .
CHARGE WHAT THEY’RE WORTH™
Do struggle
to quote fees to clients? Are you looking to increase your prices?
Do you get sweaty palms when you have to talk money with customers?
Are you sick of working harder, giving away too much, and not
getting paid what you’re worth? Do customers make you feel like you
have to watch their budgets but not your own? This coaching program
is designed for women who want to change the way they manage their
business finances and relate to money and clients. The class will
look at why we get stuck, with a special emphasis on how our
messages about money and gender get us in trouble as businesswomen.
PRESENTATION MARKETING
One of the
main techniques Suzanne Cox-Hudson used to build her decorating
business with very few marketing dollars was thru “presentation
marketing.” Together thru this telecourse, you will develop topics
on which you can offer presentations of various lengths, learn how
to identify groups to speak to, and to position yourself as the
“go-to” expert in your field or area. Learn skills for getting over
fears about presenting to groups and make making presentations easy.
Develop marketing pieces, speaking agreements, and handouts. Learn
how to turn the opportunity to speak a any one group into at least 4
more ways to gain clients or customers. Presentation marketing is a
total “win-win” for the design professional or almost any other
small business owner from financial planner to landscaper, to pet
sitter!
BEYOND THE MAILING
LIST™
Looking for more clients? Aren’t all small business owners? Develop
strategies to build your “mailing list,” draw new customers with
little money, and create raving fans who repeat and refer more
business to you. Over the course of the sessions, you will create a
15 week marketing plan you can use over and over!
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