INTERIOR REDESIGN
WHO SHOULD TAKE THIS PROFESSIONAL TRAINING?

IF YOU...
Have a passion for decorating?
 

Are looking to launch a new career in the hot field of redesign?

Are an established design professional
(decorator, designer, color consultant, décor shop owner, realtor, stager, or window coverings professional) who wants to offer your clients more and are looking for an additional income stream?

Are ready to learn, grow and have a lot of fun?


YOU SHOULD NOT MISS THIS OPPORTUNITY!
• Build your portfolio.
• Gain hands-on experience in redesign in 4 or more rooms .
• Train with an award-winning redesigner, experienced trainer, and recognized marketing whiz.
• Experience professional networking and make friends with others in your field.
• Build new confidence and skills.
• Class size is limited for maximum learning.
• There are no licensing or membership fees required; you are not joining a franchise or incurring long-term fees.



WHAT YOU’LL LEARN
Our course concentrates on four components designed to give you the best preparation possible:
1. Business Skills
2. Marketing and Selling Your Service
3. Redesign Skills and Techniques
4. Keys to your Success including: design skills and terminology, trouble-shooting, sales skills, gaining referrals. Etc.
 

Let’s look at the syllabus…

Building Your Business
7 keys to getting going
5 things you must do to be successful in running your own business
Defining your business model
Overview of different ways of working
Naming your business
The basics of branding
Creating a business image
How to get referrals and keep clients coming back
Pricing your service
Maintaining a work/life balance

The Redesign Process
Using the redesigner’s tools
(with a live demo from a professional handyman)
Understanding how the eye works and why it matters in redesign
Analyzing a room
Perfect placement in imperfect rooms!
Our fool-proof 12-step redesign process
Conducting the all-important consultation
Keys to hanging art the quick and effective way
Artful accessorizing
Working safe and smart
The history of the redesign industry

Building Design Skills
Coordination made simple
Keys to color confidence
Design styles and terms
Real Estate Staging

Marketing and Selling Your Service
55 ways to market with little or no money
Creating a service “experience”
Language that overcomes objections
Additional income streams
Evaluating advertising opportunities
Creating a great ad

FABULOUS BONUSES
Trouble shooting: 20 things I wish I’d known when I started
30 creative accessories ideas
Suzanne’s guide to the websites and vendors you must know!
8 Things you need to know about referral and how to get ‘em
Redesign paperwork and forms
14 Tips for great Photographs and a killer portfolio
Setting up Your Computer Files
Tips for Staying Organized
Certificate of completion
Breakfast and lunch each day
Transportation to hands-on redesign sites
Pre-graduation dinner Thursday night



REGISTRATION AND Q&A
How do I register for the class?
The first step is to call our office at 440-315-4270. This way, we can make sure to hold a spot for you. Next, please download the application, fill it out and return it to DSS.

Tell me more about the course:
This is a professional redesign training course. The class consists of a fast paced, info- and activity- packed 5-day program designed by working redesigner and nationally-recognized trainer, Suzanne Cox-Hudson. Class size is limited to 5 students to encourage interaction and to give each student plenty of attention. The class will complete redesigns in 4 rooms in actual homes. Your amazing, info-packed professional manual with plenty of note-taking space is included. Training sessions in Cleveland take place in our cozy, lovely studio and training center located in Avon Lake, Ohio, just blocks from the shores of Lake Erie.

What’s the weather like there?
Our studio is located in Avon Lake, Ohio, on the far west side of Cleveland, Ohio. We are minutes from Cleveland Hopkins International Airport . Avon Lake and the Airport are outside of the lake effect snow belt. Even when other parts of the country are getting snow, we are usually just fine in Avon Lake. In spring and summer temperatures are usually comparable to may other Midwestern cities, averaging in the low 70s by day.

What do I need to bring?
Plan to dress comfortably but professionally, as we will be in client homes. We will have tools for students use in the homes. Breakfast and lunch Monday-Friday plus a special dinner on Thursday are included. You will need to arrange your travel and lodging (we can help by giving you travel info.) and provide your own dinners. (Airfare and lodging are not included in course fee.) Bring your camera for taking portfolio pictures.

We try to go the extra mile to make you feel comfortable and to offer you our best hospitality during your stay.

Where do I stay?
Please call our office so that we may give you a packet on traveling to Cleveland.

Do I need prior experience?
This class is designed to help you launch a new business or service. You do not have to be an experienced decorator in order to take the class. Experienced designers will learn new skills and paradigms. But each student will gain something different as well as have something unique to offer.

Tell me about Suzanne as an instructor.
Suzanne is an accomplished speaker, trainer and coach. She has taught at several international conferences where she always receives exceptional feedback on her classes and presentations. She holds a Master’s degree in Counseling and an Education Specialist post-master’s degree in Counseling Psychology. Suzanne has counseled, coached, and instructed hundreds, and she has a clear passion for teaching and empowering others.

Suzanne is known for having a deep impact on her audience, trainees, and coaching clients. She connects with others thru a her deep caring spirit and her open, magnetic personality. She has an ability to make complicated issues accessible and even fun. And Suzanne never afraid to laugh at herself or learn from others.

How did Suzanne move into training?
Suzanne continues to grow her decorating company What a Lovely Home. As it grew, Suzanne was asked to speak at conferences and coach individuals building their own businesses, both inside and outside the design industry. Many people contacted Suzanne about teaching them redesign. Suzanne says, “I am happy to be sharing what I have learned about the design industry and about marketing and business building with others. I feel like I am now drawing on all my best talents and passions.”

What is the cost of the class?
The class is $2750. A non-refundable $750 deposit is required to hold your spot. The balance is due seven days before the class begins. Refunds of the deposit are only available if for some reason DSS does not hold the class on the date you selected.

 

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